Citron Hennessey

Client Overview

Citron Hennessey is a trusted mental health services provider based in New York, offering therapy and counseling to individuals, couples, and families. With both in-person and virtual options available, they utilize a range of evidence-based therapies to support mental wellness and long-term healing.

The Challenge

Despite offering high-quality, personalized mental health care, Citron Hennessey was struggling to reach new clients. Their competitors dominated local search rankings, and paid ads delivered minimal returns. Their online visibility simply didn’t reflect their real-world value — and potential clients couldn’t find them when it mattered most.

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Here's what we did:

✅ Comprehensive Keyword Research:

Identified high-intent, low-competition keywords aligned with client search behavior.

✅ On-Page Optimization:

Refreshed underperforming content and optimized key landing pages to align with local and service-specific search queries.

✅ Google Business Profile Revamp:

Enhanced local visibility and credibility in map-based search results.

✅ Content Refinement for Conversions:

When a major third-party referral platform unexpectedly removed their listing, we pivoted — optimizing existing content to increase conversion opportunities without relying on external sources.

The Results: Transformational Growth

📈 861% Increase in Organic Traffic

Targeted SEO efforts led to a dramatic spike in monthly traffic, giving Citron Hennessey the visibility it deserved.

🎯 300% Increase in Conversions from Organic

By addressing the intent behind client searches, we turned casual visitors into active inquiries.

🔍 843% Growth in Page One Rankings

Went from 37 to 349 keywords ranking on Google’s first page — massively boosting discoverability.

The Takeaway: Great SEO Builds Independence

Thanks to a powerful content strategy and data-driven SEO, Citron Hennessey no longer relies on paid ads or third-party platforms to attract clients. Their online presence is now a self-sustaining engine that continues to generate qualified leads — organically.

“SEO helped us take back control. We’re now reaching the right people, at the right time — without burning budget on ads that don’t convert.”

— Citron Hennessey

Ready to Build Your Own SEO Success Story?

Let’s discuss how content, keyword strategy, and smart optimization can unlock your business growth — just like it did for Citron Hennessey.