Client Overview

Company: CION Investments

Industry: B2B Finance

Location: New York, USA

Goal: Increase organic traffic and reduce reliance on paid search through SEO

The Challenge

CION Investments, a leading B2B finance company, aimed to strengthen their digital presence by driving organic traffic and decreasing dependency on paid search. Although they followed established SEO best practices, the team identified an opportunity to further optimize their keyword strategy and content performance. Their primary challenge was ensuring their content did not cannibalize itself—competing internally for the same keyword rankings.

Solution

To elevate their SEO efforts, CION leveraged BrightEdge, an advanced SEO and content performance platform. The internal team—comprising marketing and operational professionals—used BrightEdge as a centralized platform to monitor progress, identify opportunities, and implement enhancements.

Key actions taken:

• Weekly performance tracking and insights monitoring via BrightEdge.
• In-depth keyword research and the creation of distinct keyword groupings to strategically segment content.
• Optimization of existing content and development of new, unique articles that avoided overlapping with current assets.
• Use of BrightEdge tools such as Recommendations, Data Cube, and ContentIQ to continuously refine on-page elements and improve discoverability.

Alison Tyler, Digital Marketing Strategist at CION, emphasized the importance of using BrightEdge as a daily resource:

"BrightEdge lets us perform better organically. It’s our home base for SEO optimization and strategy alignment."

Results

📈 58% increase in keywords ranked in Position 1

🎯 100% increase in keywords ranked in Positions 5–10

🔍 843% Growth in Page One Rankings

These improvements not only boosted visibility but also contributed to lower bounce rates and higher time spent on site—leading to more meaningful user engagement and lead generation.

Conclusion

With BrightEdge and a focused content strategy, CION Investments successfully positioned itself as a thought leader in the financial sector. Their commitment to publishing targeted, educational content ensured alignment with both branded and non-branded keyword objectives—supporting long-term brand awareness and digital growth.

“BrightEdge empowers our team to move with speed and confidence. Whether it’s identifying content gaps or optimizing existing assets, it enables us to rank for what truly matters.”

— Alison Tyler, Digital Marketing Strategist, CION Investments