Beauty Image USA –

Overview

Beauty Image USA is a globally recognized brand offering premium hair removal products, including waxes and warmers, designed for aestheticians and professional salons. With a strong presence in over 70 countries across five continents, the brand is known for combining effective hair removal solutions with skin-nourishing ingredients.

To elevate their online presence and align with post-pandemic digital shifts, Beauty Image USA approached us— a BigCommerce Elite Partner— to design and develop a new B2B-ready ecommerce platform, and implement a cohesive digital marketing strategy.

The Challenge

The client was facing several key challenges:

• An outdated website lacking essential functionalities, especially for B2B users.
• Ineffective marketing campaigns with poor ROI.
• An urgent need to upgrade the wholesale experience and offer flexible product and quantity options.
• Post-COVID strategic rethinking to boost online revenue to match physical store sales.
• Need for seamless migration of all existing products and customer accounts to a new BigCommerce platform.

Our Solution

1. Custom Web Development & Design

• Developed a fully ADA-compliant BigCommerce website with modern UI and B2B functionality.

• Designed a custom homepage featuring:

  • “Learn With Us” educational section
  • Embedded videos with product usage tips
  • Best-selling products and Judge.me client reviews
• Enhanced category pages with accordion-style FAQ sections and updated pricing filters.
• Optimized visual and written content across product and category pages.
• Built a comprehensive wholesale registration form with additional fields such as esthetician license number, company name, and file uploads.

2. Email Marketing Strategy

Our email marketing team executed a comprehensive plan focused on engagement, retention, and revenue growth:

• Developed a multi-step email automation journey, including:

  • Welcome series
  • Abandoned cart & browse abandonment
  • Conversion reminders
  • Win-back and replenishment series
• Designed branded email templates aligned with Beauty Image USA’s visual identity.
• Created and managed a weekly content calendar for promotional and educational email campaigns.
• Implemented an email pop-up to grow the subscriber base.

Key Email Marketing Results:

• By Month 2, email attributed revenue reached 41.5% of total revenue.
• Within 90 days, email revenue rose to 43% of total revenue.
• Email open rates consistently surpassed 50%, with peak campaigns hitting 64.7% open rate.

• Flow performance:

  • Placed order rate: 3.15%
  • Open rate: 45.0%
  • Click rate: 3.57%

3. Search Engine Optimization (SEO)

Our SEO team implemented a full-scale optimization plan:

• Conducted keyword and competitive research.
• Developed a complete redirect strategy for all migrated products, customers, orders, and blog posts.
• Installed Google Tag Manager (GTM) and verified the site on Google & Bing Webmaster Tools.
• Created optimized copy for website pages and blog content.
• Fixed broken links and secured backlinks from high-authority domains.
• Optimized the Google Business Profile to enhance local visibility.

SEO Performance Highlights:

• 119.4% increase in organic revenue
• 80% growth in new users post-launch
• Strong performance during Black Friday/Cyber Monday with month-over-month traffic growth

4. Pay-Per-Click (PPC) Advertising

Our PPC experts launched a targeted, conversion-driven ad strategy:

• Built branded search, standard shopping, and Performance Max campaigns.
• Continuously optimized ad performance with A/B testing and budget adjustments.
• Created and maintained multiple optimized Google Shopping feeds to boost visibility.

5. Social Media Marketing

To build brand awareness and community engagement:

• Developed platform-specific content strategies

• Implemented a consistent posting schedule with a mix of:

  • Educational posts
  • Relatable esthetician-focused memes
  • User-generated content and product showcases

  Social Media Metrics:

  • 26% increase in Instagram engagement
  • 75% increase in Facebook reach
  • 110% increase in Instagram reach from non-followers
  • 52% growth in saved pins on Pinterest

  Final Results

  Final Results

  • Website sessions, traffic, and engagement improved month-over-month
  • Email marketing became the top revenue-generating channel
  • PPC campaigns steadily increased in click-through and conversion rates
  • Social media platforms experienced significant reach and interaction growth

  Conclusion

  The partnership with Beauty Image USA resulted in a complete ecommerce and marketing transformation. By focusing on core B2B functionalities, enhancing user experience, and implementing performance-driven marketing strategies, we helped the brand achieve sustainable digital growth across all channels.

  "Beauty Image USA is now positioned for long-term online success — with a powerful ecommerce foundation and a strategy that conver"